Rich Text Metafield Shopify: A Comprehensive Guide

Table of Contents

1. Introduction
2. What are Rich Text Metafields?
3. Creating Rich Text Metafields
4. Displaying Rich Text Metafields on the Storefront
5. Common Issues and Troubleshooting
6. Conclusion
7. FAQ

Introduction

Imagine transforming your Shopify store's product pages from bland and static to dynamic and engaging, all by leveraging the power of rich text. With Shopify's introduction of rich text metafields, this is not just a possibility but a reality. So, are you ready to elevate your store's content and provide a better user experience? In this guide, we'll delve into everything you need to know about rich text metafields in Shopify, from setting them up to displaying them on your storefront seamlessly. In addition, we will cover how to set them up using Accentuate Custom Fields, a leading metafield management app. This option is for people who want to have a centralized content management system with more control.

Rich text metafields allow you to add formatted text content such as headings, bold text, lists, and more, enhancing the storytelling capability of your product pages. This new feature is part of Shopify's continuous effort to offer merchants more flexibility and control over their store's content. By the end of this post, you'll understand the importance of rich text metafields, learn how to create and utilize them effectively, and how to troubleshoot some common issues. Let's dive in!

Built for Shopify

All Customisation  Solutions in One Place.

From Storefront to Operations - once you have it, you’ll love it.

Try for FREE

What are Rich Text Metafields?

Rich text is an advanced text format that allows for the incorporation of HTML tags to add various styling elements such as bold text, italics, headings, and lists. Unlike plain text, which limits you to simple, unformatted text, rich text empowers you to create visually appealing and structured content. This makes it incredibly useful for writing detailed product descriptions, brand stories, or any content where formatting might enhance readability and engagement.

Benefits of Using Rich Text Metafields

1. Enhanced Readability: Use headings, lists, and other formatting options to make your content more reader-friendly.
2. Engaging Visuals: Bold and italics can emphasize important information, making your content more attractive.
3. Consistency: Maintain a consistent look and feel across different sections of your store.
4. SEO advantages: Properly formatted content can also improve your store's search engine rankings.

Creating Rich Text Metafields

Before displaying rich text on your storefront, you need to create metafield definitions capable of storing this type of data. Here’s how to do it:

Step-by-Step Guide of Option 1: Shopify Native Metafields

1. Navigate to Metafields: From your Shopify Admin, go to Settings > Metafields.
2. Add a Definition: Click on "Add definition" and choose the resource type. For example, if you want to add a rich text metafield to products, select "Product".
3. Enter Definition Details: Fill in the name, key (namespace), and select "rich text" as the type.
4. Save: Once you've filled out the necessary details, click "Save".

Populating Rich Text Metafields

To populate your newly created metafield with rich text:

1. Go to Products: Navigate to the product you want to edit.
2. Find Your Metafield: Scroll down to find the metafield you just created in the Metafields section.
3. Enter Content: Add your rich text content here and save.

Step-by-Step Guide of Option 2: Using Accentuate for More Flexibility

1. Open Accentuate Custom Fields in your Shopify admin and click on the scope card (products, articles, variants) to which the rich text should apply.
2. Add a Definition: Click on “Add field”.
3. Enter Definition Details: Fill in the label, name, and select “Shopify >> Rich text Field” in the field's data type.
4. Populate the Metafield: Click on the “Edit values” button and select which items you want the rich text to be applied to.
5. Enter Content: Add your rich text content and save.

This method is ideal if you want to manage everything from one place while having more control over styling. If you use Accentuate to create your rich text, you’ll also have greater flexibility when working with the data later. Moreover, these metafields can be bulk edited, referenced, and filtered directly within Accentuate. This makes adjustments much easier and ensures consistency across your store.

Displaying Rich Text Metafields on the Storefront

Now that you've created and populated your rich text metafields, the next step is to display them on your storefront. There are two primary methods for this: a no-code solution and a custom coding solution.

No-Code Solution: Using Dynamic Sources

1. Navigate to Theme Customizer: From the Shopify Admin, go to Online Store > Themes > Customize.
2. Add a Section or Block: Choose a section or block that supports rich text, such as the "Image with Text" section.
3. Set Dynamic Source: Set the rich text field as a dynamic source for the selected section or block.
4. Save Changes: After configuring it, save your settings.

Custom Code Solution: Using Liquid

For more control over where and how the rich text metafield is displayed, you may need to add some custom Liquid code.

1. Open Theme Code: From the Shopify Admin, navigate to Online Store > Themes > Actions > Edit code.
2. Edit Template: Open the relevant template file (e.g., product-template.liquid) where you wish to display the metafield.
3. Insert Liquid Code: Add the following Liquid code:

   {{ product.metafields.namespace.key | metafield_tag }}
   

   Be sure to replace namespace and key with your actual metafield namespace and key values.
4. Save: Save your changes and preview your store to ensure it looks correct.

Common Issues and Troubleshooting

Even with a clear roadmap, you might encounter some bumps along the way. Here are common issues and how to troubleshoot them:

JSON Output Instead of HTML

Issue: When trying to display the rich text content, you see raw JSON instead of formatted HTML.

Solution:

• Ensure you are using the metafield_tag filter in your Liquid code to parse the JSON into HTML.

  {{ product.metafields.namespace.key.value | metafield_tag }}
  

Rich Text Not Displaying at All

Issue: The rich text metafield content does not show up on the storefront.

Solution:

• Verify that your Liquid code contains the correct namespace and key for your metafield.
• Ensure that the HTML tags within your rich text content are supported by Shopify’s robust yet limited set of HTML tags.

Incompatible Theme Sections

Issue: Metafield does not display correctly in certain theme sections.

Solution:

• Use sections that support rich text fields.
• Custom-code the theme's Liquid files to include the necessary Liquid filters and tags.

Conclusion

Rich text metafields in Shopify offer a powerful way to enhance the content on your product pages and other parts of your online store. By using the steps outlined in this guide, you can create, populate, and display rich text metafields to create a better, more engaging user experience for your customers. If you encounter any issues, use the troubleshooting steps provided or consult Shopify's extensive documentation for additional guidance.

Don’t have Accentuate Custom Fields installed yet? Download it below and start customizing today! Once you have it, you’ll love it.

Install Accentuate Custom Fields

FAQ

Q: What are the limitations of Shopify’s rich text metafields?

A: Shopify supports a limited set of HTML tags within rich text metafields. These include basic formatting tags such as <p>, <b>, <i>, <ul>, <li>, and more. Consult Shopify's documentation to see the full list of supported tags.

Q: Can I use rich text metafields in any Shopify theme?

A: While you can use rich text metafields in any theme, some themes may require additional customization to support them. Ensure that the blocks and sections you use are compatible with rich text fields.

Q: What should I do if my rich text metafields are not displaying correctly?

A: Double-check your Liquid code and ensure you are using the correct namespace and key. Also, make sure the HTML tags in your content are supported by Shopify.

By following these instructions, you'll be well on your way to mastering rich text metafields on your Shopify store. Happy optimizing!