How to Call Metafield in Shopify

Table of Contents
- Introduction
- What are Shopify Metafields?
- Why Use Metafields?
- Setting Up Metafields in Shopify
- Calling Metafields in Shopify
- Common Issues and Solutions
- Conclusion
Introduction
Imagine you're deep into setting up your online store on Shopify and you suddenly realize that you need to display custom information for your products, such as detailed specifications, custom product images, or special customer notes. How do you do this? Welcome to the world of Shopify metafields. These powerful tools allow you to store and display specialized information about your products in a way that the standard Shopify admin UI does not support.
This blog post aims to guide you through understanding metafields in Shopify, how to set them up, and how to call them effectively using Liquid, Shopify’s templating language. By the end of this article, you will know exactly how to call metafields in Shopify and use them to their fullest potential.
What are Shopify Metafields?
Shopify metafields are a powerful feature that enables you to store additional custom data for products, collections, customers, orders, and other parts of your store. Think of metafields as custom fields that you can use to store extra information not available in the default Shopify admin.
Types of Information Stored in Metafields
Shopify metafields can hold various types of data, including:
- Text
- Numbers
- Files
- JSON
- URLs
Why Use Metafields?
Metafields allow sellers to extend the default functionalities of Shopify. Here are some scenarios where metafields can be beneficial:
- Storing additional product details, such as technical specifications, sizes, or other product features.
- Displaying custom images and icons on product pages.
- Managing SEO data unique to individual products or collections.
- Adding custom notes or information for customer orders.
Setting Up Metafields in Shopify
Before you can call metafields in your Shopify store, you need to set them up in your Shopify admin dashboard. Here’s a step-by-step guide to setting up metafields:
Step 1: Create Metafield Definitions
- Navigate to
Settings > Metafields
in your Shopify admin dashboard. - Select the area where you want to apply metafields, such as Products, Variants, Collections, Customers, or Orders.
- Click on the "Add definition" button and fill in the required fields, such as name, namespace, key, and type of metaphield (e.g., text, file).
- Save the definition.
Step 2: Add Values to Metafields
- Go to the product, collection, or customer to which you want to add metafield values.
- Scroll to the metafields section and click on the empty field next to the metafield definition.
- Enter your custom value and save it.
Calling Metafields in Shopify
Now that you have set up your metafields, the next step is to display this custom data in your Shopify store using Liquid. Here’s a comprehensive guide on how to do it:
Using Liquid to Display Metafields
Liquid is Shopify’s open-source template language, and it allows you to dynamically call and display metafields on your store’s front end.
Basic Syntax for Calling Metafields
To call a metafield in your Liquid templates, use the following syntax:
{{ product.metafields.namespace.key }}
Here, namespace
and key
refer to the unique identifiers you specified when creating the metafield definition.
Example 1: Displaying a Simple Text Metafield
Suppose you have a metafield for a product’s technical specifications stored under the namespace custom
and the key tech_specs
. Here’s how you would call and display it:
{{ product.metafields.custom.tech_specs }}
Example 2: Displaying a File Metafield
Let’s say you have custom product images stored in a metafield. You would first upload the images to your metafield and then display them as follows:
<img src="{{ product.metafields.custom.product_image | img_url: 'large' }}" alt="Product Image" />
Example 3: Looping Through List Metafields
If you have a metafield that stores a list of values, you can loop through them as follows:
{% for feature in product.metafields.custom.features.value %}
<li>{{ feature }}</li>
{% endfor %}
Here, features
is the key for your metafield that stores an array of features.
Common Issues and Solutions
Issue 1: Metafield Not Displaying
Solution: Ensure that you have correctly set the namespace and key. Also, verify that the metafield actually contains a value.
Issue 2: Syntax Errors in Liquid
Solution: Use Liquid error messages to debug. Ensure there are no typos and the syntax is correctly followed.
Issue 3: Complex Data Types
Solution: For complex data types like JSON, use Liquid filters to parse and display the data.
{% assign metafield_value = product.metafields.custom.metadata | parse_json %}
{{ metafield_value.property_name }}
Conclusion
Shopify metafields offer a highly customizable way to extend your online store's capabilities by storing and displaying unique data tailored to your customers' needs. Whether it's adding custom product specifications, displaying unique images, or storing important order notes, the power of metafields combined with Shopify's Liquid code opens up endless possibilities.
By understanding and utilizing metafields, you can enhance your store's functionality and provide a richer shopping experience for your customers. This guide has walked you through the essentials of setting up and calling metafields in Shopify, making it easier than ever to implement custom data solutions in your online store.
FAQ Section
Q: What is a metafield namespace and key? A: In Shopify, a namespace groups metafields into logical categories, while the key is the specific name of the metafield. Both are used to uniquely identify a metafield.
Q: Can I use metafields with all Shopify themes? A: Yes, especially with Online Store 2.0 themes, you can natively add metafields without editing your theme code. For vintage themes, you might need to edit the theme code.
Q: How do I troubleshoot metafields not displaying correctly? A: Double-check that the namespace and key match exactly what you defined in the Shopify admin. Ensure the metafield contains a value and there are no syntax errors in your Liquid code.
By following this guide, you'll be well-equipped to leverage the full power of metafields in your Shopify store, making it easier to meet your specific business needs and create a unique shopping experience for your customers.
Discover more customization possibilities.
Whether you’re looking to create a unique storefront, improve operations or tailor your Shopify store to better meet customer needs, you’ll find insightful information and expert tips here.

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