Shopify Product Display Apps: EVS ‑ Easy Variation Swatches vs Sortimize Collection Sort

Table of Contents

1. Introduction
2. How Does EVS ‑ Easy Variation Swatches Work?
3. How Does Sortimize Collection Sort Work?
4. How Much Does EVS ‑ Easy Variation Swatches Cost?
5. How Much Does Sortimize Collection Sort Cost?
6. Cost Analysis: EVS ‑ Easy Variation Swatches vs. Sortimize Collection Sort
7. User Reviews & Customer Support Insights
8. Integration and Compatibility Comparison
9. Conclusion

Introduction

In the world of e-commerce, the visual presentation of products plays a pivotal role in attracting customers and driving sales. Studies have shown that effective product display can significantly influence purchasing decisions, with visually appealing layouts increasing conversion rates. This is where product display apps come into play, enhancing the user experience by making it easier for customers to navigate and select products.

Two noteworthy contenders in this realm are EVS ‑ Easy Variation Swatches and Sortimize Collection Sort. Both apps offer distinct features designed to improve product displays, but they cater to different aspects of the online shopping experience. EVS focuses on enhancing product variants through swatch selections, while Sortimize emphasizes the intelligent sorting of collections to optimize product visibility. Understanding their capabilities, ease of integration, and overall impact can help businesses choose the best solution for their needs.

How Does EVS ‑ Easy Variation Swatches Work?

EVS ‑ Easy Variation Swatches revolutionizes how products are presented on Shopify stores by replacing standard dropdown variants with visually engaging image, color, and button swatches. This approach allows businesses to tailor their product displays, making them more appealing and user-friendly.

Here are the main features of EVS that facilitate an effective product display:

1. Display Variant Image as Swatches: This feature enables merchants to showcase variants visually, making it easier for customers to see their options. For businesses of all sizes, particularly those with a broader product range, this functionality enhances consumer engagement by offering a more interactive shopping experience.

2. Customizable Swatch Display: Merchants can select swatch colors, shapes, and even add custom CSS. This flexibility ensures that businesses can align the appearance of their swatches with their brand’s aesthetic, which is crucial for startups wanting to establish a unique brand identity or larger enterprises looking to maintain brand consistency across extensive product lines.

3. Swatch Templates: Users can choose from advanced editor templates, speeding up the setup process while providing significant customization options. Startups may find the templates ideal for quick adaptation, while larger businesses can leverage them for advanced customization that suits their operational scale.

4. Display Related Products: This functionality allows merchants to link similar products as swatches, encouraging cross-selling and enhancing the customer shopping experience. All business sizes can benefit from the increased exposure of complementary items.

5. Display Swatches on Collection Page: Users can display swatches not only on product pages but also on collection pages, which adds visual appeal and allows customers to make faster purchase decisions.

With these features, businesses are better equipped to engage customers and drive conversions. Imagine a mid-sized clothing store utilizing swatches to display different fabric colors or styles. As customers can visually identify their preferred choices, they are more likely to make impulsive purchases, ultimately boosting sales.

How Does Sortimize Collection Sort Work?

Sortimize Collection Sort offers a different approach, emphasizing dynamic collection organization rather than product presentation. The app automatically sorts products daily based on specific sorting rules tailored to optimize visibility and sales performance.

Key features of Sortimize include:

1. Ready-to-go Sorting Rules: Merchants can easily select preset rules that optimize collection displays based on sales performance. This makes it especially beneficial for startups looking to establish themselves quickly without extensive analysis time.

2. Custom Sorting Rules with Metrics: For small to medium-sized businesses, this feature allows for flexibility in defining how collections are sorted based on specific metrics, whether it’s sales volume or customer interactions, ensuring that they are not left behind in competitive markets.

3. Managing Multiple Collections: By allowing users to manage 5 to 200 collections depending on the plan, Sortimize caters to businesses of various sizes, from those dipping their toes into e-commerce to larger enterprises with a more extensive catalog.

4. Daily Updates: This feature automates the sorting process, requiring minimal effort from users, making it particularly appealing for busy entrepreneurs who need to stay competitive without demanding too much time.

In this scenario, a large retailer can customize their collection sorting rules to prioritize new arrivals or bestsellers, ensuring that customers are always greeted with the freshest and most relevant options upon viewing their collections.

How Much Does EVS ‑ Easy Variation Swatches Cost?

When considering product display solutions, cost-effectiveness is vital. EVS offers several pricing tiers to cater to different business sizes and needs:

1. Basic Plan - $7.50/month: Ideal for startups, this plan includes image, color, and button swatches, an advanced editor, and swatch templates. The free app setup further reduces the barrier to entry for new businesses. However, it’s limited to stores on the Basic plan, which may restrict growth potential.

2. Advanced Plan - $14.99/month: This plan is designed for small to medium businesses using Shopify or Advanced Shopify plans. It retains all features from the Basic plan while accommodating growing needs. It is perfect for businesses aiming to scale and engage more customers visually.

3. Plus Plan - $19.99/month: Targeting larger enterprises on the Shopify Plus plan, this tier provides advanced functionalities along with all features of the previous plans. This option offers the scalability and sophisticated capabilities necessary for bigger businesses looking to maximize engagement.

It is important to note that you can always reach out to our team and we can create a custom pricing plan to suit your needs and your budget. Schedule a call via this link and we’ll come up with the best solution for you and your business.

How Much Does Sortimize Collection Sort Cost?

Similar to EVS, when evaluating Sortimize’s pricing structure, several factors emerge:

1. Starter Plan - $9.99/month: This introductory plan is suitable for new merchants looking to introduce sorting rules with minimal upfront investment. However, with only 5 managed collections, it may be too restrictive for those wanting to expand quickly.

2. Advanced Plan - $24.99/month: Ideal for businesses looking to utilize custom sorting rules tailored to specific metrics and with a capacity to manage up to 20 collections. This targeted functionality enhances sorting capabilities but may be seen as a steep jump in pricing for smaller operations.

3. Pro Plan - $39.99/month: This comprehensive option offers priority support, managing up to 100 collections. The extensive features will benefit established businesses looking for robust analytics and deep insights.

4. Turbo Plan - $64.99/month: This high-end plan supports 200 managed collections and hourly updates. While it may seem excessive for most, it serves large-scale businesses with vast product arrays that need constant management.

Cost Analysis: EVS ‑ Easy Variation Swatches vs. Sortimize Collection Sort

When comparing the pricing of EVS and Sortimize, EVS proves to be more cost-efficient across all plans. The entry-level plan for EVS is less expensive than Sortimize’s starter option, while still providing essential features for visual product management.

Not only does EVS offer enhanced functionalities for better product display, but it also comes with more flexible pricing provides better value for businesses at various stages of growth.

User Reviews & Customer Support Insights

Is EVS ‑ Easy Variation Swatches good?

EVS holds a strong 5-star rating from 64 reviews since its launch, indicating high user satisfaction. Businesses have appreciated its user-friendly interface, the simplicity of integrating it into their sites, and the effective support from the development team.

Is Sortimize Collection Sort good?

With an average rating of 4.5 stars from just eight reviews, Sortimize has room for improvement. Users might appreciate its ease of use and the smart sorting rules; however, some critiques regarding limitations on managed collections could hinder the overall effectiveness, particularly for rapidly growing businesses.

Customer support plays an integral role in the overall user experience, and while Sortimize’s feedback might not be extensively documented, the lack of mention in the app description indicates a potential area of concern.

User Preference: EVS ‑ Easy Variation Swatches or Sortimize Collection Sort?

Based on the average ratings, it's clear that EVS is the more favored option among users. The difference in ratings could stem from the broad functionalities and ease of use provided by EVS compared to Sortimize. The features of EVS cater to an engaging shopping environment, allowing businesses to customize their product representation effectively.

Integration and Compatibility Comparison

EVS ‑ Easy Variation Swatches Integrations

EVS seamlessly integrates into Shopify, allowing merchants to adopt swatch features effortlessly. While it doesn’t specify other integrations, its native support for Shopify ensures a smooth setup and operation.

Sortimize Collection Sort Integrations

Sortimize Collection Sort integrates with Google Analytics (GA4), providing businesses with analytical insights to track the performance of their collections. This synchronization ensures merchants can make data-driven decisions, tailoring their approach to benefit their sales strategies.

Conclusion

When assessing the capabilities of EVS ‑ Easy Variation Swatches and Sortimize Collection Sort, it becomes evident that EVS stands out as a more effective solution for product display. With its higher user satisfaction rating, a wider array of engaging features, and more cost-effective pricing tiers, EVS positions itself as an optimal choice for businesses looking to enhance their customer engagement and drive conversions.

While Sortimize has its merits, particularly for collection management, it cannot match the comprehensive offering of EVS. The alignment of visual appeal, functionality, and support makes EVS the preferable option for merchants aiming to enrich the shopping experience on their Shopify stores.