Introduction
Now that Black Friday and Cyber Monday are behind us, it's time to shift your focus to the next big opportunities: Christmas and New Year's. The holiday season is still in full swing, and as a Shopify store owner, you know these upcoming events present a fantastic chance to maximize your sales.
With the hustle and bustle of Christmas, New Year’s, and other holiday celebrations, it’s important to make sure your store stands out, captures the attention of your customers, and drives conversions. One of the easiest ways to achieve this is by using Accentuate’s Sticky promo bar theme extension.
This powerful feature helps increase engagement, boost conversions, and highlight your key promotions - all without requiring coding skills. Whether you want to promote holiday sales, showcase discounts, or create urgency, the Sticky Promo Bar will help you get noticed.
In this blog post, we’ll show you how to take full advantage of this feature and elevate your store’s experience with practical ideas for the festive season.
1. Import a festive GIF: Snowflakes falling
Add a touch of magic to your online store by incorporating a falling snowflakes GIF in your Sticky Promo Bar. This simple yet festive visual is sure to catch the eye and create a cozy, holiday ambiance on your site. The falling snow effect creates a winter wonderland vibe, adding to the excitement of the Christmas shopping season.
This festive animation will surely catch the eye, enhancing your site’s visual appeal and getting customers in the mood to shop for holiday gifts.
2. Countdown timer or “Coming soon” banner
Create urgency with a countdown timer in your promo bar since urgency can be key to driving sales. Let your customers know exactly how much time they have to take advantage of holiday deals. Whether you’re running a Christmas sale, a flash deal, or a New Year’s promotion, the countdown timer will remind them to act fast before time runs out.
Alternatively, you can use a “Coming Soon” banner to build anticipation for upcoming sales, encouraging customers to check back later for exclusive holiday offers.
3. Create and import a Christmas-themed design
Customizing the sticky promo bar with a Christmas-themed design can help your website truly embody the spirit of the season. You can add holiday graphics, such as holly, candy canes, or Christmas trees, to your bar to match the season. This small but effective detail makes your site look welcoming and ensures it stands out during the busy holiday shopping season.
Personalizing the design allows you to align with your brand’s aesthetic while keeping the holiday spirit alive on your store pages. The right design can make your store feel more inviting and festive.
4. Promote holiday discounts
The holidays are all about giving, and what better way to encourage shopping than by offering discounts? Your sticky promo bar is a great place to highlight these deals. Use this feature to promote a special holiday discount such as "20% off all Christmas decorations" or "Buy 1, Get 1 Free on select items". Make it clear, concise, and eye-catching so your customers don’t miss out on the savings.
By prominently displaying your discounts in the promo bar, you’re ensuring that your customers are aware of your holiday deals from the moment they land on your site. This helps drive sales conversions and creates a sense of excitement as shoppers look for the best Christmas bargains.
5. Write a heartfelt holiday message
Spread some holiday cheer with a personal note. Add a personal touch by including a holiday greeting on your promo bar. A simple, thoughtful message like “Happy Holidays from [Your Store Name]” or “Wishing you a Merry Christmas and Happy New Year” can make customers feel welcomed and appreciated, which is essential during the busy shopping season.
This small detail can foster a sense of trust and encourage customers to feel more connected to your brand, increasing their likelihood of returning and shopping.
6. Highlight special offers with actionable links
You can also use the promo bar to highlight your special offers and link directly to them. If you have a New Year’s sale or exclusive holiday bundle offers, the promo bar can direct customers straight to the relevant product pages. Make sure your call-to-action (CTA) is clear and compelling, such as "Shop Holiday Sale" or "Explore Our Christmas Gifts".
By linking to these offers directly, you help customers discover exactly what they’re looking for, boosting Average Order Value (AOV) and improving customer satisfaction.
Conclusion
Accentuate’s Sticky Promo Bar is a fantastic way to boost your Shopify store during the holiday season. From Christmas to New Year’s, this feature will help you keep your promotions front and center. Resulting in increased engagement, conversions, and customer loyalty.
With easy-to-use tools like countdown timers, customizable designs, and the ability to display holiday discounts and personalized messages, you can create an engaging and festive shopping experience for your customers. Plus, the ability to easily customize everything through the Shopify theme editor means you don’t need coding skills to get started.
If you'd like to learn more about how to make the most of Accentuate's Sticky promo bar and discover all its features, head over to our detailed guide.
Don’t miss out on the opportunity to make the most of the holiday shopping rush! Start using the Sticky Promo Bar today, and take your store’s holiday marketing to the next level.
Don’t have Accentuate Custom Fields installed yet? Download it below and start customizing today! Once you have it, you’ll love it.
