Introduction
As the holiday season approaches, Black Friday and Cyber Monday (BFCM) are right around the corner. For e-commerce businesses, these two days represent some of the biggest sales opportunities of the year.
In fact, last year, over 55,000 merchants saw their highest-selling days ever on Shopify during BFCM. This year, it’s your turn to take advantage of the massive potential.
To help you make the most of this shopping frenzy, Accentuate offers three powerful features designed to boost your revenue, improve your product pages, and grab your customers' attention - all in one app.
Moreover, you don’t need any coding skills! Everything can be easily added and customized directly through the Shopify theme editor. It’s simple to integrate these tools into your store and get ready to start seeing results immediately.
And the best part? You can get 20% off these game-changing features using the promo code BFCM24.
1. Sticky Promo Bar
Grab your customers’ attention the moment they land at your store with our Sticky Promo Bar theme extension.
This simple yet versatile feature helps you easily display promotional messages that you want your customers to pay attention to. You can display the bar on your main page or product pages so that you can keep your customers informed about special offers, discounts, or free shipping thresholds. Whether you want to highlight a limited-time sale or showcase a new promotion, this feature makes it impossible for customers to miss.
You can customize the banner to match your store’s style and add an optional call-to-action button for quick customer actions. The sticky option ensures that the bar stays visible as customers scroll through your site, keeping your promotion front and center throughout their shopping experience.
Pro Tip: Use the countdown timer feature to add a sense of urgency to your promotions, encouraging customers to act quickly before time runs out!
The Sticky Promo Bar not only drives engagement but also boosts conversions, promoting key offers in a non-intrusive, user-friendly way.
2. SEO Keywords
Product descriptions are key to both engaging your customers and improving your search engine rankings. With Accentuate’s SEO Keywords theme extension, you can take your product descriptions a step further by incorporating custom fields that go beyond the standard details.
By adding relevant, product-specific keywords and extra information directly to your product pages, you significantly enhance the depth and relevance of your descriptions, making them more appealing to both customers and search engines.
When you enrich your product descriptions with custom fields and targeted keywords, search engines can better understand and index your content, which boosts your product’s visibility and improves its ranking. This not only increases your chances of appearing in search results but also helps potential customers find more detailed, informative content that supports their purchasing decisions.
Pro Tip: By standing out in search results with well-optimized keywords, you’ll attract more organic traffic, driving even more potential customers to your store.
3. Product Promotion
Why spend money on acquiring new customers when you can increase your revenue from existing ones? With the Product Promotion theme extension, you can upsell and cross-sell products, encouraging customers to discover items they truly need. By promoting relevant products at the perfect moment - when your customers are ready to buy - you can boost your Average Order Value (AOV).
This feature creates a personalized shopping experience by showcasing tailored product recommendations on each product page, making it easier for customers to find what they love. To maximize the potential of the extension, it’s important to curate your product recommendations thoughtfully.
Pro Tip: You can manually select products to promote or choose from a pre-defined list - making it easier than ever to show the right products to the right customers.
Choose related products that complement each other, and keep your promoted products updated. Additionally, monitoring the performance of your promoted products using Shopify analytics allows you to track their effectiveness and make adjustments when necessary.
Conclusion
BFCM is a golden opportunity for Shopify store owners to boost sales and engage with customers. By understanding the importance of this shopping event and implementing strategic preparations, you can position your store for success. From optimizing your store and planning promotions to utilizing email marketing and enhancing product pages, every effort counts.
Don’t forget, you can get Accentuate Custom Fields for 20% off this BFCM season with the promo code BFCM24.
